Now this is cool. Finally someone found a way to play with these old tapes. I saw years ago an exhibit of a guy that painted the actual cassettes and he really did an amazing job but this really takes it to the next level. Glad the artist decided to turn black and not the other way around!
Phenomenal mix of photo, texture, illustrations, calligraphy and animation, done by Prologue film. If you would like to see more images and read more about the process about them, click here.
Near 15 years after this 4 people studio started, the diversity of their work is absolutely impressive. Book covers, Electric guitars, Entertainment Parks, Skateboards... these guys have no fear, quite the opposite, they seam to find an opportunity in every new format to practice their own style. A style that flows really well taking in consideration it is a mix of Manga Aesthetics, crazy creatures and western icons from comic books. They exchange their roles in every project. Like a band in which every member plays different instruments. Actually they met in college and tried to start a Rock band but found out (to our great luck) they sucked at it. As you can see that was a great decision.
Ad of the Decade: Matthew Welch’s Apple iPod Silhouette Campaign
Judges weighed in and thousands of people voted for AdWeek’s “Best of 2000s,” recognizing the decade’s best in the marketing, media, and agency world. With nearly twice as many votes as the runner-up, the Apple iPod silhouette campaign was honored as the best Out-of-Home-Ad of the Decade. Shot by Matthew Welch, the campaign marks a definitive moment in advertising. Read the interview with Matthew Welch here: http://www.ba-reps.com/blog/matthew-welch-wins-outofhome-ad-decade/#more-1465