http://vimeo.com/10149605
This short was presented at the Cannes Film Festival 2009. and won a 2010 academy award under the category of animated short so the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain, must be really happy.
I reminded me the documentary Objectified from the same directors that did Helvetica.
In a way these logos, just like the design objects with which we live everyday are commonly assumed as part of our landscape and we kind of forget how they transform our way of living.
These two documentaries put in perspective the nature of the world we live in. Far from the nature we can find in the country side, it is an environment/nature created by us that affects us without even noticing it. I love the fact that most of us don't even care about it but behave and live our lives according to their "mandate".
http://www.youtube.com/watch?v=S9E2D2PaIcI&feature=player_embedded
