PSA - THE EASY WAY OR THE CLEVER WAY

Two recent PSA campaigns kepts me thinking yesterday. One is the Planestupid.com TV and online campaign done by Mother. Yeah the one with the polar bears getting smashed in the ground with lots of fake blood like in a gore movie. And the second is the summit on Summit campaign by Goodby Silverstein & Partners to fight the clean water crisis.

The first one chooses the easy and shortest way to impact. Do that make people really go to the URL? Honestly don´t think so. It´s beautifully shot by a great director and will win a couple of awards in Cannes, D&AD or One Show but the message itself, although based on a truth, is as useless as it can be. Easy impact had its fans in the 80´s. These are the times of the second campaing I´m about to talk to you now.
A simple idea. A groop of more or less famous people are going to climb Mount Kilimanjaro in Kenya and work and update the website while climbing.
That is building a compelling experience of the Web user.
You have the feeling that you´re being part of this challenge in real time.
This is a big idea beautifully done. We´ll see the results very soon.

Cadbury - Dogs in Cars

More from Glass and a Half Full
The latest Cadbury Dairy Milk spot features several dogs enjoying the breeze from the seat of a Lamborghini.

Ramona Falls - 'I Say Fever'

Absolutely love the illustrations!!!

Logo Development

When Herbert Matter got the job to design a new logo for the New Haven Railroad he literally went through hundreds of sketches before arriving at the final logo.

NHRR logo development from Herbert Matter on Vimeo.

THE GUGGENHEIM

"The Guggenheim: Frank Lloyd Wright and the Making of the Modern Museum". It explores the process behind the building and examines the history, design, and construction of Wright’s work. You can buy it here: http://www.guggenheimstore.org/gufrllwrandm.html

Michael Bierut

Michael Bierut: 5 Secrets from 86 Notebooks



Read more at http://the99percent.com/videos/6056/michael-bierut-5-secrets-from-86-notebooks

Emory Douglas: Colored Iconography for the Black Power

Douglas was the most prolific and persistent graphic agitator in the American Black Power movements. Douglas profoundly understood the power of images in communicating ideas. Inexpensive printing technologies, including photostats and press type, textures and patterns, made publishing a two-color heavily illustrated, weekly tabloid newspaper possible.
I personaly discovered his amazing talent by accident visiting the New Museum in New York.
Just like russian constructivism posters, this is great graphic design with a true meaning behind it. Each death of an afro-american in the any state gave birth to a martyr in Emory´s posters.
Poster that were wide spread allover the state in order to convince people to take action locally.
A national wide strategy with local targets and wonderful graphic executions. Really well thought.

Spike Jonze´s homage to Sk8 lovers

United Nations Office on Drugs and Crime

Harry Pearce and Jason Ching have designed a series of posters for the United Nations Office on Drugs and Crime that highlight the relative merits of drug treatment and rehabilitation around the world. The posters are a training tool specifically aimed at the Russian police, whose country has a particularly poor track record in drug treatment. The posters had to be eye-catching, easy to absorb and not reliant on language. The typographic solution built a simple world map from internationally recognised country abbreviation codes (GB, US, RU, etc). Eight variants were then designed, using colour coding and icons to provide comparative statistics around drug abuse, the incidence of HIV, Methadone and opioid maintenance therapies, and needle and syringe programmes.
Read more at http://pentagram.com/en/new/2009/10/unodc-maps.php#more

"PostSecret Confessions on Life, Death and God"

Bye bye therapists!
The new book is out and looks like it´s going to be a gathering of the most
shocking confessions of real people´s life issues.
This anonymous messages represent a great inspiration for others who may not dare to write but are curious to know how many have been through the same experiences.
No other tool can portray so accurately the downs and ups of
a huge community at such a deep and sincere level.
Who needs therapists with such a great tool to liberate all the rotten inside one´s mind!
Who needs a dialogue? spread your shit? throw it against the fan!
Bye Bye therapists, no one needs you anymore!