The new brand identity for Guitar Hero is designed to receive a limitless number of visual treatments. This one was commissioned from Rick Valicenti of 3st.
Today, Guitar Hero releases Guitar Hero 5, setting the stage for the next evolution of Activision’s business growth: the introduction later this fall of Band Hero and DJ Hero. This required the company to reexamine its overall brand identity for the first time. Activision enlisted Pentagram to assist in this effort.
Read more at http://pentagram.com/en/new/2009/09/new-work-guitar-hero-1.php#more
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