It might look like the cover of a Brazilian magazine in the 80´s but it´s the new online campaign for American Apparel, really innovative if we take in consideration they´re not just using their models atributes to show their products in an appealing way but asking you to vote for the best rear in the whole planet. The lucky boom will be the main icon of their next campaign. Well, if the best online campaigns are the ones capable of engaging people, well, who doesn´t like to give their opinion about a good rear, specially when you´re partner isn´t watching.
Hey one more thing, not only boys can vote, what a unisex concept... love it.
VOTE HERE !
http://i.americanapparel.net/storefront/UGCStyle/BestBottom2010/index.asp
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